Harley Davidson 105th Anniversary

The Harley Davidson 105th anniversary brought together bikers and motorcycles of all kinds in Milwaukee, making it a remarkable event full of celebrations, parades, and concerts. With around 125,000 bikers participating, the rally was a perfect combination of fun, music, and culture.

Harley Davidson 105th Anniversary rally

Parade and Street Parties

The parade for the anniversary featured over 7,500 motorcycles. While some bikers participated in the parade with tickets, others watched and followed the procession. Street parties with loud music were a major highlight and were free to attend, creating an unforgettable experience for the attendees.

Harley Davidson 105th Anniversary Parade

Bruce Springsteen’s Concert

Bruce Springsteen's concert during the Harley Davidson 105th anniversary attracted massive crowds, with tickets selling out quickly. The event took place in a venue that spanned the size of multiple football fields, and fans dressed in Harley Davidson apparel contributed to both the event’s success and the company's iconic American brand image.

Attire and Accessories

Attendees often wore a specific combination of clothing and accessories including Ray-Bans, bandanas, black leather jackets, jeans, T-shirts, and heavy boots. This distinct style is part of the Harley Davidson culture and was prevalent throughout the event.

Harley Davidson 105th Anniversary Fashion

Concerts and Entertainment

Several concerts took place during the event, with notable performances by Three Days Grace, D.B./Bryant, Gary Allan, and many others. A total of 70 bands performed over four days, providing attendees with a variety of musical experiences. The Summerfest concert grounds and other venues in close proximity allowed bikers to enjoy these performances without needing to travel far.

The Harley Davidson Museum

The Harley Davidson Museum quickly sold out its tickets, though some could still be found outside. It featured a collection of Harley prototypes and various bike designs, offering visitors a look at the history and evolution of the brand.

Milwaukee Art Museum

The Milwaukee Art Museum, designed by architect Santiago Calatrava, hosted a collection of Roy Finch’s custom choppers. The museum was situated between Summerfest and the Lakefront concert stage, adding to the array of attractions during the event.